Visual Identity Creation (Brand Identity Manual – Brandbook)

The visual identity is the visual expression of the soul of your business. More than just a design, it is the voice that communicates your values, differentiates your brand, and wins over customers. In creating the visual identity, we dive into your universe, understand your goals, and study your briefing to gather elements, colors, and typography that translate your authenticity in a unique way.

Our package includes a complete Visual Identity Manual, with:

• Main Logo: Iconic representation of your brand, composed of an icon, name, and subtitle.
• Sublogo: Simplified version of the logo in a circular format, ideal for smaller spaces.
• Watermark: Variations of the logo without background, perfect for overlaying on images.
• Color Palette: Codes of the colors that make up your brand, for both print (CMYK) and digital media (RGB).
• Typography: Names of the fonts used in the visual identity composition.
• Black and White variations, or other colors of the visual identity, when applicable.
• Various logo variations for different usage contexts.
• Mockup Applications to visualize how your brand will stand out in different scenarios.

Our process starts with the creation of an original design, presenting up to 5 variations for your choice. After your selection, we refine the idea to generate the final file that will represent your brand.

Give your company a visual identity that conveys all its quality and authenticity. Get to know us and see how we can help you achieve your branding goals.