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Meet our team!

Frances Amaral

Designer | Art Director | Co-Founder of ArteMG

Frances Amaral is a Brazilian designer and art director specializing in brand identity, logo design, social media management, and the creation of print and digital design assets. She holds a degree in Fashion Design from the Centro Universitário de Belo Horizonte (UniBH) and a Bachelor's degree in Fine Arts from the Escola Guignard at the State University of Minas Gerais (UEMG). She combines strategic thinking, creativity, and meticulous attention to detail to transform ideas into strong, memorable brands.

Throughout her career, Frances has developed brand identities, logos, websites, and print and digital design materials for companies and professionals across a wide range of industries. Her work brings together art, strategy, and creative sensitivity, reflecting ArteMG's ongoing commitment to delivering authentic, meaningful, and visually distinctive projects. Her creative process is driven by research, a deep understanding of each brand's positioning, and the pursuit of visual solutions that balance aesthetics, functionality, and consistency. She also works strategically in social media management, creating digital communication solutions with a thoughtful, technical approach tailored to each client's goals. At ArteMG, Frances leads creative projects from the initial strategic concept through final execution, ensuring that every visual element reflects each client's identity, values, and objectives. Her work is guided by the creation of timeless visual identities and digital experiences that strengthen brand presence and enhance brand perception.

Meet our team!

Pedro Ismar Souto

Designer | Illustrator | Programmer | Art Director | Co-Founder of ArteMG

Pedro Ismar is a designer, art director, illustrator, web designer, 3D artist, and visual artist specializing in the integration of artistic expression, design, and technology. He holds a Bachelor's degree in Fine Arts from the Escola Guignard at the State University of Minas Gerais (UEMG) and also pursued undergraduate studies in Computer Science at the Federal University of Ouro Preto (UFOP). His multidisciplinary career spans illustration, digital painting, 3D modeling and rendering, interactive project development, digital interface design, art direction, and creative solutions for digital environments.

His work combines traditional artistic techniques with contemporary technologies, encompassing digital illustration, concept art, image manipulation, 3D modeling, and web development. This fusion of art and technology results in projects that balance technical precision, innovation, functionality, and striking visual impact. Throughout his career, he has collaborated with companies, institutions, and professionals to create digital brand identities, websites, interactive applications, and visual experiences that communicate value, strengthen brands, and deliver measurable results. Pedro also specializes in paid media management, digital campaign strategy, and audience segmentation research, developing data-driven marketing initiatives that optimize investment and maximize business performance. In addition, he designs and develops professional websites, combining design, usability, performance optimization, and programming expertise to deliver comprehensive, tailor-made digital solutions. As Art Director and Co-Founder of ArteMG, Pedro believes that creativity, strategy, and technical excellence are inseparable elements in the development of relevant, authentic, and enduring visual solutions.

Our Academic Background

BACHELOR'S DEGREE

2018 - Bachelor's degree in Fine Arts from the Escola Guignard at the State University of Minas Gerais (UEMG)

TECHNOLOGIC DEGREE

2013 - Technologic degree in Fashion Design from the Centro Universitário de Belo Horizonte (UniBH)

COURSES

2024 — Visual Arts Program — Federal Institute of Education, Science and Technology of Rio Grande do Sul (IFRS).

PROFESSIONAL WORKSHOPS

2023 — Online Professional Workshops: Poetics of Contemporary Art, Graphic Design Journey, Discovering Artificial Intelligence, Making History on Instagram, and The History of Art — British School of Creative Arts & Technology (EBAC).

EXTENSION COURSE

2019 — Extension Course: Images in Dialogue: The Iconography of Women in Art History — Center for Artistic and Technological Education (CEFART), Clóvis Salgado Foundation.

STUDIES

2012 - Undergraduate studies in Computer Science at the Federal University of Ouro Preto (UFOP)

COMPLEMENTARY PROFESSIONAL TRAINING

SAGA School of Art, Games & Animation — Complementary Professional Training Program: PlayGame – Electronic Game Development Techniques.

COMPLEMENTARY COURSE

2008 — Complementary Course in Artistic Drawing — Cacá Ramos, SESC Minas Gerais.
2007 — Complementary Course in Fashion Design — Denise Aguiar, SESC Minas Gerais.

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